Google is Being a Sly Fox And Making You Click on Ads
Google is the 1-stop-store for all web services. From Gmail to Google Docs, the company offers all type of services, all for gratis. Do you ever wonder with all these services existence gratuitous, how is Google earning revenue? Well, the simple answer to this: Advertisements. Google is fundamentally an ad-driven visitor, earning most of its revenue from ads of several websites and products.
Terminal yr, Google tweaked its search engine for mobile browsers to add together "Favicons" or preferred icons to the search results. These are small icons representing the logo of the sites that are existence displayed in the search results.
On Jan 13, Google started rolling out this feature for desktop users. Now if you search for something on Google, you can see the tiny logos of the websites at the left-hand side of the respective website names. Google says that this characteristic is the "part of a program" that will enable users to sympathise where the data is coming from.
I don't quite understand how is this going to brand a difference for the users. People practise not need to check tiny icons to differentiate between a reliable source from a fake i.
Whether this characteristic helps the users or not, it is surely helping Google to earn more acquirement. Let me tell you how.
How Google Is Making People Click On Ads More
See, with the "Favicons" characteristic, Google smartly redesigned their way of showing ads in the search results. Previously, when we searched for something on Google, we could hands differentiate the ads from the actual organic search results. The ads were shown at the top of the folio in a box with differentiating colours. This way we could place which results were ads and which results were organic, without the demand for a "Favicon".
With this update, along with the tiny icons, Google is showing the ads with a black bold "Advertisement" icon. Merely there is no differentiating line or section which separate the organic search results from the ads.
This change already proved to be gainful for the tech giant. Information technology is driving more people to click on ads instead of the actual search results. According to a digital marketing agency, the click-through rates of the ads accept already increased for the desktop sites. When Google rolled out this update to the mobile platform final twelvemonth, the click-through rates of some of its clients increased from 17% to 18%.
In a Twitter post last calendar week, Google said that this format "will put the brand of a website on the front and center helping searchers meliorate understand where the information is coming from and more easily browse the results". On this mail, many users showed their disapproval for this format, putting up comments like, "Revert this visual garbage" and "Everything looks like an Ad".
Google has not responded to these criticisms as of now and we don't know if they will revert this format or non. But what we practise know is that Google is being a sly flim-flam, poaching on users and making them click on more ads instead of bodily search results and gaining more revenue than before.
What practice you all retrieve of this new format? Let us know downward in the comments.
Source: https://beebom.com/google-making-you-click-on-ads/
Posted by: dennisiteriabittem.blogspot.com
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